Purple Sulfate-Free Vegan Shampoo for Blonde, Silver, and Gray Hair

From the Brand: How Did We Get Our Start?

Our team comes from a long line of hair and beauty manufacturers and salon-owners. Haircare runs in our blood, and there aren't many areas of it that we couldn't offer expert advice on.

What Makes Our Products Unique?

We're big on helping our planet. For every bottle you purchase, we have removed an equivalent amount of plastic from our oceans. Elsewhere, we've dedicated our entire business to being kind to our furry friends, by being cruelty-free and 100% vegan.

Why Do We Love What We Do?

Bold Uniq was founded on the principle of celebrating self-expression and enabling our customers to live their best lives. We believe that true happiness comes when we can fully be ourselves, whatever might take! Be Bold, Be Uniq, Be You.

Product Description

Amazing Transformations for Blonde, Platinum & Silver/Gray Hair Types

Our Purple Shampoo beats brassy/yellow tones using a powerhouse formula that works after just one wash! This range was designed to work on all lightened hair, whether that be chemically or naturally.

Revolutionary Violet Technology Counteracts Yellow

Our Violet Technology counteracts yellow, meaning unwanted yellow tones are banished with ease. This shampoo is easy to use and packs a punch - you really can maintain your color without the salon!

The Strongest Purple Shampoo That You Can Buy!

An ultra-potent formula developed by the Bold Uniq Scientists will banish all brass in sight.

Real People. Real Results.

"This is THE product for keeping my blonde hair fresh, removing all yellow tones." - Calystabelle

"Transitioning to grey was hard for me, this Purple Shampoo removes any dull tones & keeps my grey hair looking fun & fresh!" - Mireya

"Maintaining my blonde hair was so expensive. This shampoo saves me a fortune in salon visits!" - Emma

"Many purple products left my hair feeling dry and brittle, this shampoo leaves my hair feeling soft and strong!" - Emily

The Purple Regime

Nourish & Neutralize with the Purple Mask, a deeply hydrating toning treatment that will help control frizz, reduce breakages and split ends.

Smooth & Tone with the Purple Conditioner, a nourishing formula that neutralizes yellow tones to reveal a fresh, silky-soft look.

Achieve Multi-tasking Toning with the Purple Leave-In Conditioner, an easy-to-use, leave-in treatment that tackles damage, detangles and protects the tones you love.

Check out our Bundles and Sets, created to tone and smooth all blonde, platinum, silver and gray hair types.

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