Vegan Matrix So Silver Purple Shampoo for Color Treated, Blonde, Grey, and Platinum Hair

From the brand's offerings, previous page showcases the Best Sellers, inviting you to Visit the Store and Discover Our Collections on the next page. Manufactured by the brand, the So Silver Purple Toning System is designed for Neutralizing Yellow Tones in blonde, platinum, and grey hair.

The Purple Shampoo Eliminates dull, yellow undertones, while the Conditioner Hydrates dry and porous hair, leaving it shiny and healthy. The Triple Power Toning Hair Mask Brightens and banishes unwanted yellow tones in blondes, adds beautiful silver tones to platinum hair, or turns grey hair into a stunning silver. The Toning Spray is a buildable toning formula with dyes to neutralize unwanted yellow tones on blonde and grey hair.

Exploring the brand's Best Sellers, customers can add items like Brass Off, Mega Sleek, High Amplify, A Curl Can Dream, and Food For Soft to their cart. The products have received impressive customer reviews, with ratings ranging from 4.4 to 4.6 out of 5 stars.

The So Silver line is designed for Blonde, Silver, and Grey hair types, catering to various hair care needs such as Neutralizing Yellow Tones, Controlling Frizz, Adding Volume, Preserving Curl Pattern, and Hydrating and Moisturizing. The key ingredients include Purple Pigments, Blue-Violet pigments, Shea Butter, Protein, Manuka Honey, Avocado, and Hyaluronic Acid.

The products are Cruelty-Free, Silicone-Free, and Paraben-Free, with Vegan formulas. The usage instructions suggest leaving the products in, washing, and toning, depending on the specific product.

Regarding the So Silver line, it is recommended for all hair types to neutralize any yellow tones in colored hair, particularly light blonde, platinum, and silver/grey hair. The neutralizing dyes in the formula reduce brassy yellow tones, revealing brighter blondes and silver/greys. For best results, it is suggested to use So Silver 2-3 weeks after a color service and repeat the usage 2 times per week to maintain the desired color.

Customers may notice a new modern look for the So Silver packaging, as the brand has updated its design while maintaining the same great formula.

product information: